Behind the Brand
Fitactus was conceived from a desire to elevate how fitness is understood, not just practiced. Before building equipment, we are building clarity—through expert-led content, structured insights, and a refined approach to strength training that values intention, consistency, and long-term progress.
Our Mission
At Fitactus, our mission is to deliver refined, reliable fitness knowledge that empowers individuals to train with clarity and purpose. Through thoughtfully researched content, we simplify strength training, promote informed decision-making, and help build disciplined, sustainable fitness habits that stand the test of time.
Our Vision
Our vision is to establish Fitactus as a trusted authority in strength and functional fitness—bridging education, innovation, and experience. As we grow, we aim to evolve from a knowledge platform into a premium fitness brand that shapes how people understand, approach, and invest in their training journey.
Our Values
- Excellence Without Compromise
- Purposeful Progress
- Intelligent Simplicity
- Integrity at the Core
- Future-Forward Thinking
Meet Our Leadership
Prashant Mukund - Founder
Prashant Mukund, founder of Digiactus, drives brand growth with a blend of strategic insight and analytical expertise. An IIM Indore- MBA and engineer, he brings experience across brand research, qualitative market research, product development consulting, and growth and pricing strategy.
His background with Tata Steel and Piramal strengthens his ability to craft effective GTM plans, streamline marketing, and guide businesses toward sustainable, data-driven success.
Apurva Aishwarya - Co-Founder
Apurva Aishwarya, co-founder, is an IIM Indore alumnus and Mechanical Engineering graduate from B.I.T. Sindri, Apurva brings a structured, analytical approach to fitness education. He has worked at Tata Steel, his professional experience spans digital transformation, process optimization, and large-scale operations. Fitactus reflects his belief that effective fitness begins with informed understanding—empowering individuals to train smarter before training harder.
Why Choose Us?
Fitactus delivers clear, credible fitness insights backed by structured thinking—helping you train with confidence, avoid guesswork, and build sustainable strength through knowledge-first guidance.
We focus on long-term progress, not trends, ensuring every insight adds real value to your fitness journey.
Every piece of content is created with depth, accuracy, and thoughtful refinement, ensuring high standards are maintained without shortcuts, assumptions, or superficial information.
We believe meaningful fitness progress is achieved through deliberate effort, consistent habits, and informed decision-making—built steadily over time rather than rushed or trend-driven.
We translate complex fitness principles into clear, practical insights, making knowledge accessible without oversimplifying, while maintaining clarity, structure, and elegance in every explanation.
Our guidance is honest, unbiased, and reader-focused, prioritizing trust and transparency while delivering information that genuinely supports informed fitness choices.
Everything we create today—content, community, and credibility—is designed to support the long-term evolution of Fitactus into a trusted, performance-led fitness brand.
Start your Fitness Journey with Us!
Looking for answers on a specific fitness topic? Let us know, and we’ll cover it in our upcoming blogs.
